what is a media house?
i have been pondering about this question for while.
it’s like i want to answer this question for myself then anyone else.
i have been speaking to people on a regular basis and explaining them what i am trying to build.
strange enough, the more i explain the more clarity i get.
for sure i get to know what a media house doesn’t mean to me.
it’s doesn’t mean personal branding to me that is definitely an outcome of the efforts we put in with the founders & creators.
it doesn’t mean us providing video editing services even though it’s part of the idea.
a media house to me is like production house that produces well researched content out for founders and creators and helps them distribute it across channels.
a few great ones are as follows:
WTF by Nikhil Kamath
AevyTv by Varun Maya
ThePrint by Shekhar Gupta
The Ken by Rohin Dharmakumar
GrowthX by Abhishek Patil
Gary Vee’s media house
Thefutur by Chris Do
now there are a lot lot more but the point i want you to take home is that this is what i mean by a media house.
and a media house stack would include:
branding your house
having your own website
having your own media team that handle your media channels
content ideating, planning and distribution
and anything missed in between.
surprisingly, you are your own media house. you just have to put yourself out there and i’ll help you do the rest.
the dirty work they call it! :))
to sum up, it’s founder-led and creator-led content distributed across social media channels.
i hope you got clarity on what i am building
any questions, you can email me at salil@woofiwoof.com. you can also drop your thoughts in comments or over an email. would really appreciate it!
if you want to build your own media house, let’s work on it together.
Tiny Thoughts
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