#4: Dickie Bush, X and $10M Business
Read time: 3 minutes
Hey folks,
Welcome to another edition of Badaam Lessons where we explore proven growth strategies and stories from successful, revenue-generating businesses.
This week we dive into growth strategies that helped Dickie Bush grow his writing business to $10M.
One Lesson: You could use X (Twitter) as your primary growth lever.
About him
Bush is a trader turned into a writer, and grew to 300K+1 Twitter followers in 36 months.
He's created Ship 30 for 30, Premium Ghostwriting Academy, and Typeshare - each solving specific problems for writers.
His core growth lever? Twitter (X).
Breakdown
Bush starts his day at 4:30 AM2, even when he maintained a day job.3
His content strategy4 is equally methodical.
He tests content systematically, publishes atomic essays5, and uses data to guide his decisions.
Pro tip: Use Listicle format to publish atomic essays.
Every idea goes through a validation process: if it resonates, he develops it into a comprehensive twitter thread.6
Bush's audience development strategy follows a calculated 75/25 split
75% broad content to capture wide attention, 25% niche-focused content to attract his core audience.
This approach ensures he's not just speaking to everyone, but strategically finding his true followers.
To illustrate , let’s say you are selling products through emails
Broad based content would be: “Copywriting tips you can use when writing emails”
Niche based content would be: “Copywriting tips to use to help you sell more products”
Content multiplication is another key lever.
When a thread performs well, he doesn't just celebrate - he scales it.
He'll develop up to 1007 focused tweets around that core idea, creating a web of interconnected content that constantly reinforces his key messages.8
His thread growth strategy is built on a fundamental truth: threads drive follower growth more effectively than single tweets.
His approach to writing these threads is precise:
use compelling numbers,
maintain clean formatting,
and present clear value in every piece.
The architectural details of his content are intentional.
He writes
in bullets,
uses bold text for emphasis,
keeps paragraphs short,
and maintains a clear, almost 5th-grade level of language.
The goal is always direct communication over cleverness, with every point designed to be specific and actionable.
He's not just creating content; he's building systematic series like the "Another" collection and "I look up to" stories that provide consistent value and keep his audience engaged.
These aren't theoretical concepts - they're battle-tested strategies that have been validated in the real world.
Each element of his approach is a deliberate, calculated move towards audience growth and content mastery.
If you're looking to transform your content strategy, this is a blueprint you can start implementing today.
Thoughts?
Research Notes
6 actionable tips to 10x your writing
Dickie Bush demonstrating how he writes
Starter Story Video on Dickie Bush
Growth in reverse article
Become a writer podcast
Arvid Kahl Podcast
Tool Recommendations
Repurposing threads in a thread
Dickie Bush repurposing system - Growth in reverse
I loved this breakdown, good work!
Love this, keep them coming!